FAQ

FAQs are important for a few reasons, including:

• Accessibility: Links on an FAQ page guide users through your website, helping them find the information they need at any time.
• Accuracy: The FAQ page should be a single source of truth, offering customers answers to general questions.
• Affordability: When customers can get answers themselves, they don’t have to rely on customer service agents. This ultimately lowers payroll costs.

The purpose of an FAQ page is to provide quick answers to common questions that your business can anticipate. Companies should continuously expand this resource as they acquire more data.

“Having an FAQ page is a way to be more proactive and predictive with what your customers or clients are going to need help with. It’s also an opportunity to point people in the direction you want them to go. If there’s something you want to make sure they see, an FAQ is a great place to put it.”

–Maddie Hoffman, director of self-service and automation at Zendesk